Now Available On-line!

Program Facilitator

Rick McCutcheon


Rick is one of North Americas Leading Authorities on Sales Productivity and Customer Relationship Management. He is the creator of the Full Contact Selling System. Rick has been involved with the CRM Industry since 1990 as a Company Founder, Senior Executive, Reseller, Board Member, Educator, Consultant and Professional Speaker. Rick draws on his 17 years of real world experience having personally sold millions of dollars worth of technology solutions to customers ranging from the SMB Marketplace to Major International Corporations. His stories are "real-world"; his style is "uniquely appealing." and "tremendously credible"

Power Up Your Sales With CRM

A Step by Step Process to CRM Success

This is a non-technical Workshop on how to plan and implement CRM strategies based on the Integration of business processes, people skills and the best practice use of CRM and technology.

Customer Relationship Management is the business philosophy that lets you know your customers better, share information more thoroughly, and interact more completely. In business this can only be achieved through the integration of people, business processes, and the use of CRM technology. This 1 hour free webinar shows you a step by step game plan on how to successfully implement CRM strategies, technologies and processes into your business. This CRM learning experience includes CRM process maps and many real world examples of technology best practices.

Workshop Agenda


This fast paced full day webinar reveals the game plan behind the program. Many real world examples of how you can improve your CRM sales results will be provided. Below is an overview of the program

Module 1- Introduction to Customer Relationship Management (CRM)
  • The ROI of CRM - understanding the benefits
  • The 3 Pillars of CRM Success - People, Process and Technology
  • Defining your customer life cycle
  • CRM technology deployment options
    • CRM On demand (Software as a Service)
    • Onsite deployment options
Module 2 - Successful CRM Planning and Implementation
  • Overview of the Full Contact CRM Process
  • Assembling your process team
  • Setting budgets, time requirements, priorities and objectives
  • Building a CRM project plan
  • Review of sample
  • Sales Automation Workflows
  • Management reporting
Module 3 - Roll Out Success
  • Winning with people & managing change
  • Training users and administrators
  • Avoiding CRM pitfalls
  • Managing the ongoing CRM Program
This workshop can be facilitated as an in-house or conference session. You can attend one of our scheduled public sessions. FCS relationship models and customized courseware will be provided for each participant.
Click below for upcoming workshops or click here to request more information about our in-house programs



Monday Oct. 27th at 1:00 PM EST


Monday Nov. 17th at 1:00 PM EST


Monday Dec. 15th at 1:00 PM EST