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Network building, product innovation key to April meeting of Canadian chapter of CRMUG

It’s all about the future when you attend a Canadian chapter of Dynamics 365 CRM user group meeting.


New features. New add-on softwares. Creative deployments and uses in the field. When this group gets together the takeaways are memorable and tangible.


“Microsoft Dynamics 365 and business Applications are rapidly evolving. These meetings are a great opportunity for users, consultants, partners to get together to build their own network and learn specifically new functions that can help their businesses or their clients,” said CRMUG user group Canadian chapter president Rick McCutcheon.

McCutcheon is president of Full Contact Selling, a sales process development company also specializing on the growing trend toward B2B social selling.

The April user group meeting featured connected participants gathered in Vancouver, Calgary, Ottawa, Montreal and Toronto, as gave others the option of connection online.

Each city had local speakers and networking augmented by presentations emanating from Microsoft’s Mississauga Canadian headquarters.

Tony DeRosa, North American sales director for Cincom, spoke at the Canadian user group meeting from Toronto.

Cincom is a global company based in Cincinnati OH, offering CPQ Software, a communication platform for financial services, and application development tools. Active since 1968 it’s one of the oldest continuing software companies in the world.

CPQ (configure price quote) software, helps companies accurately define the price of goods by accounting for several variables that influence things such as cost, including competition, market demand and cost of production.

DeRosa spoke of the intelligent cloud enabled tools ability to Increase sales numbers, Improve accuracy and eliminate errors and enhance customer experience.

“This is the first time to do this in Canada and we look at this meeting as great exposure, look for contacts and follow-ups for those with interest in the product.” Cincom’s tool is an embedded solution into Dynamics 365.

Cincom enjoys great ties with the user group and count the North American UG Summit as the largest trade show where they participate. “It’s great exposure to the Microsoft ecosystem,” said DeRosa.

This meeting was the first time data systems analyst Nathalie Bahramian has attended a Canadian user group session.

“I joined the user group in the fall and I attended the (Dynamic Communities User Group Summit) in Phoenix find it really helpful to be connected,” she said.

Her specific interested at the Canadian chapter meeting was a presentation by principal program manager Microsoft Dynamics 365 for Marketing, Ghufran Iftikar, exploring new capabilities within the platform’s April 2019 release, including key investments in actionable intelligence, personalized marketing, easy onboarding, and integration and extension of fundamental investments.

Participants also heard from Benton Belcher of sales mapping software EasyTerritory. This Dynamics 365 for sales add-on offers numerous opportunities to advance sales structures include advancing field service capabilities, sales mapping, strategic territory development and much more.


The next meeting of the Canadian user group is May 30, with chapters in Mississauga, Ottawa, Calgary and Vancouver joining virtually. For more on the Canadian user groups, contact Rick McCutcheon, Canadian user group community chair.


For information on joining the Microsoft Dynamics 365 CRM user group community built by Dynamic Communities, click here.