Course Outcomes:

On completion of this fast-paced workshop, participants will be able to:

Clearly understand the technology buying process of the modern buyer
Improve their strategies for :
- Leveraging social platforms such as LinkedIn, Twitter and Facebook for Business
- Talking to C-Level Executives about the ROI on digital transformation
- Realigning their existing business development strategies and sales processes
- Re-engineering the use of CRM and Marketing Automation
Improving closing rates and project margins by:
- Shortening sales cycles by identifying organizations currently in the buying process
- Identifying ongoing and hidden opportunities for additional products, services and ISV solutions.
- Selling the ROI on a project and not the features/benefits of the product

Workshop Outline

The Five Stages of the Modern Technology Buying Process
How to Become a Modern Seller
- Build a professional online brand and be seen as an expert in your industry.
- Connect and influence your business ecosystem through social communities.
- Be a high-value supplier, building long-term, trusted relationships
- Know how to articulate solutions focused on delivering a strong ROI
How to talk to and position the ROI on digital transformation to:
- C-Level Executives
- Marketing Management
- Sales Management
- Field Service Management
- Customer Service
- IT Management
- Finance & Operations
Building a repeatable sales processes for:
- New Business Development
- Opportunity Management
- Account Management
Your 90-Day Modern Selling Success Plan

Please contact us for a complete course agenda.

PartnerTalks | Modern selling and LinkedIn - Part III