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Rick McCutcheon

Microsoft Business Applications MVP

& Certified Sales Professional

  • Home
  • Partner Acceleration Programs 
    • About Full Contact Selling
    • Full Contact Selling for ISVs
    • Full Contact Selling for SIs
  • Secrets to Selling Dynamics
  • PartnerTalks
  • …  
    • Home
    • Partner Acceleration Programs 
      • About Full Contact Selling
      • Full Contact Selling for ISVs
      • Full Contact Selling for SIs
    • Secrets to Selling Dynamics
    • PartnerTalks
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    Rick McCutcheon

    Microsoft Business Applications MVP

    & Certified Sales Professional

    • Home
    • Partner Acceleration Programs 
      • About Full Contact Selling
      • Full Contact Selling for ISVs
      • Full Contact Selling for SIs
    • Secrets to Selling Dynamics
    • PartnerTalks
    • …  
      • Home
      • Partner Acceleration Programs 
        • About Full Contact Selling
        • Full Contact Selling for ISVs
        • Full Contact Selling for SIs
      • Secrets to Selling Dynamics
      • PartnerTalks
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      • Full Contact Selling for Microsoft Business Applications ISV Partners

        Successful P2P Selling with SI Partners and Microsoft Sellers

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        Leveraging a proven Partner-to-Partner (P2P) strategy for selling Microsoft Business Applications (Dynamics) ISV Applications is the key to success. This workshop offers a strategic blueprint to help you sell your ISV solutions directly or through a Partner Channel.

        Targeted at business professionals, this non-technical session is based on the Full Contact Selling Methodology (FCS); it integrates three essential elements of sales productivity:

        1. Proven P2P business development processes
        2. Sales skills development
        3. Effective use of CRM, PRM, social platforms, and marketing technologies.

        Why Choose Our Workshops?

        Tailored for Microsoft ISV Partners

        Our workshops are specifically designed to address the unique selling needs within the Microsoft Dynamics Ecosystem.

        Expert Facilitator

        Rick McCutcheon, an 11-time Microsoft Business Applications MVP with over 20 years of experience in the Microsoft Business Applications Partner ecosystem, will lead the sessions.

        Comprehensive Coverage

        We cover essential topics such as go-to-market strategies, product positioning, competitive analysis, and partner relationship management.

        Workshop Highlights

        The Five Stages of the Technology Buying Process

        1. Awareness
        2. Research & Shortlisting
        3. Engagement
        4. Due Diligence
        5. Purchasing Decision

        How to Effectively Position Your Value with

        • End User Customers
        • Microsoft System Integrators & Cloud Partners
        • Microsoft Sellers

        Building a Repeatable P2P Sales Process

        • New Business Development
        • Opportunity Management
        • Account Management

        Building a Repeatable Partner Acquisition Process

        • Identifying the Right Partners
        • Effective Partner Outreach
        • Partner Development and Onboarding
        • Partner Relationship Management (PRM)

        Establishing High-Value, Long-Term Relationships with:

        • Microsoft System Integrators & Cloud Partners
        • Microsoft Sellers
        • Industry Influencers

        Learning Outcomes

        By the end of this workshop, participants will confidently be able to:

        1. Effectively identify and engage with decision-makers from SI Partners and Microsoft sellers
        2. Strengthen P2P sales collaboration with SI Partners and Microsoft Sellers
        3. Unlock greater profitability by:
          • Increasing P2P opportunities and referrals
          • accelerating sales cycles and improving closing rates
          • Working through a repeatable sales process

        Join Us and Transform Your Business

        Don't miss this opportunity to accelerate your growth and achieve your business goals.

        Contact us today to learn more about our workshops and how they can benefit your organization.

      • Connect With Us

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        Email
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        LinkedIn

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        Twitter

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        Ph: 416-230-0853

      © 2025

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