



Rick McCutcheon
Microsoft Business Applications MVP
& Certified Sales Professional
- Partner Acceleration Programs
- …
- Partner Acceleration Programs



Rick McCutcheon
Microsoft Business Applications MVP
& Certified Sales Professional
- Partner Acceleration Programs
- …
- Partner Acceleration Programs

Full Contact Selling for Microsoft Business Applications ISV Partners
Successful P2P Selling with SI Partners and Microsoft Sellers
Leveraging a proven Partner-to-Partner (P2P) strategy for selling Microsoft Business Applications (Dynamics) ISV Applications is the key to success. This workshop offers a strategic blueprint to help you sell your ISV solutions directly or through a Partner Channel.
Targeted at business professionals, this non-technical session is based on the Full Contact Selling Methodology (FCS); it integrates three essential elements of sales productivity:
- Proven P2P business development processes
- Sales skills development
- Effective use of CRM, PRM, social platforms, and marketing technologies.
Why Choose Our Workshops?
Tailored for Microsoft ISV Partners
Our workshops are specifically designed to address the unique selling needs within the Microsoft Dynamics Ecosystem.
Expert Facilitator
Rick McCutcheon, an 11-time Microsoft Business Applications MVP with over 20 years of experience in the Microsoft Business Applications Partner ecosystem, will lead the sessions.
Comprehensive Coverage
We cover essential topics such as go-to-market strategies, product positioning, competitive analysis, and partner relationship management.
Workshop Highlights
The Five Stages of the Technology Buying Process
- Awareness
- Research & Shortlisting
- Engagement
- Due Diligence
- Purchasing Decision
How to Effectively Position Your Value with
- End User Customers
- Microsoft System Integrators & Cloud Partners
- Microsoft Sellers
Building a Repeatable P2P Sales Process
- New Business Development
- Opportunity Management
- Account Management
Building a Repeatable Partner Acquisition Process
- Identifying the Right Partners
- Effective Partner Outreach
- Partner Development and Onboarding
- Partner Relationship Management (PRM)
Establishing High-Value, Long-Term Relationships with:
- Microsoft System Integrators & Cloud Partners
- Microsoft Sellers
- Industry Influencers
Learning Outcomes
By the end of this workshop, participants will confidently be able to:
- Effectively identify and engage with decision-makers from SI Partners and Microsoft sellers
- Strengthen P2P sales collaboration with SI Partners and Microsoft Sellers
- Unlock greater profitability by:
- Increasing P2P opportunities and referrals
- accelerating sales cycles and improving closing rates
- Working through a repeatable sales process
Join Us and Transform Your Business
Don't miss this opportunity to accelerate your growth and achieve your business goals.
Contact us today to learn more about our workshops and how they can benefit your organization.
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