• The D365 ISV "Acceleration" Workshop

    Strategic Business Development Planning for D365 ISVs

    Session Description

    How to Position and Sell Your Dynamics 365 ISV Products

    Leveraging the right approach to the Dynamics D365 ISV Marketplace is like having a customized blueprint for success. In this workshop, Rick McCutcheon, Dynamics 365 MVP and leading expert on building profitable D365 businesses, takes you through this non-technical session on how to plan and execute ISV business development strategies.


    • Business Principles
    • Sales Leadership
    • Marketing Management
    • ISV Product Managers
    • Channel Partner Managers
    • Social Media Professionals

    Course Outcomes:

    On completion of this fast-paced workshop, participants will be able to:

    • Thoroughly understand the D365 Business Ecosystem
    • Accurately explain the value proposition and ROI on their ISV products to D365 End-users, Microsoft Partners and internal Microsoft Team Members.
    • Put into action a repeatable Dynamics 365 ISV business development process.

    Part One – Dynamics 365 Ecosystem Overview

    • Understanding the ISV opportunities for the following D365 products
      • D365 Sales & Marketing
      • D365 Customer & Field Service
      • CDS & Power Platform and Portals
      • D365 F&O and AX
      • Business Central and NAV
    • Overview of the Microsoft Dynamics 365 Business Ecosystem, including:
      • Microsoft Dynamics 365 Partners
        • CRM - Sales, Customer Service, Field Service
        • ERP - F&O, Business Central, Great Plains
        • MVPs – Most Valuable Professionals
      • Microsoft Non-Dynamics Partners
        • Azure
        • Office 365
        • SharePoint
        • Managed Services
      • Internal Microsoft Stakeholders
        • Product Groups
        • One Commercial Partner Team
        • Sales Teams
        • Industry Groups
        • Customer Success Team
        • Microsoft Consulting Services
      • Dynamics 365 on the web
        • Microsoft AppSource
        • Microsoft, 3rd Party Community Events
        • Microsoft and 3rd Online Portals
        • D365 Web & Social Communities
        • User Group Communities – D365UG, BCUG, PowerAppsUG

    Workshop Part Two – Go-to-market Strategies

    • ISV Product Management
      • Branding, naming and positioning
      • Pricing models
      • AppSource best practices
      • Microsoft Connect – Co-Sell Program
      • Building Reseller channel
    • How to talk to & position ISV products to
      • Microsoft Partners
      • Microsoft Staff
      • End-user Customers
    • Building a Repeatable Business Development Program
      • New Business Development
      • Opportunity Management
      • Account Management
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