WHO SHOULD ATTEND?
- Business Principles
- Sales Leadership
- Marketing Management
- ISV Product Managers
- Channel Partner Managers
- Social Media Professionals
Course Outcomes:
On completion of this fast-paced workshop, participants will be able to:
- Thoroughly understand the D365 Business Ecosystem
- Accurately explain the value proposition and ROI on their ISV products to D365 End-users, Microsoft Partners and internal Microsoft Team Members.
- Put into action a repeatable Dynamics 365 ISV business development process.
Part One – Dynamics 365 Ecosystem Overview
- Understanding the ISV opportunities for the following D365 products
- D365 Sales & Marketing
- D365 Customer & Field Service
- CDS & Power Platform and Portals
- D365 F&O and AX
- Business Central and NAV
- Overview of the Microsoft Dynamics 365 Business Ecosystem, including:
- Microsoft Dynamics 365 Partners
- CRM - Sales, Customer Service, Field Service
- ERP - F&O, Business Central, Great Plains
- MVPs – Most Valuable Professionals
- Microsoft Non-Dynamics Partners
- Azure
- Office 365
- SharePoint
- Managed Services
- Internal Microsoft Stakeholders
- Product Groups
- One Commercial Partner Team
- Sales Teams
- Industry Groups
- Customer Success Team
- Microsoft Consulting Services
- Dynamics 365 on the web
- Microsoft AppSource
- Microsoft, 3rd Party Community Events
- Microsoft and 3rd Online Portals
- D365 Web & Social Communities
- User Group Communities – D365UG, BCUG, PowerAppsUG
Workshop Part Two – Go-to-market Strategies
- ISV Product Management
- Branding, naming and positioning
- Pricing models
- AppSource best practices
- Microsoft Connect – Co-Sell Program
- Building Reseller channel
- How to talk to & position ISV products to
- Microsoft Partners
- Microsoft Staff
- End-user Customers
- Building a Repeatable Business Development Program
- New Business Development
- Opportunity Management
- Account Management